Making the Case for Culture

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Summary: Blog Review

Key Take Aways:

- Anecdotal evidence about why leaders should care about creating a great corporate culture.

Business leaders like numbers, and stats, and tangible evidence to help convince them of why they should make business decisions. And I don’t blame them. When it’s time to create a budget dedicated to corporate culture it helps to know that companies who are nationally recognized for their strong culture have a yearly stock return that is 8% higher than their counterparts.

But sometimes, I like anecdotal evidence too which is why I loved this blog post from the Great Place to Work Institute. It highlights seven reasons why the leaders of nationally ranked Best Place to Work organizations believe in creating a strong corporate culture. The leaders cite reasons such as “happy employees, happy customers”, “internal brand excellence”, and “maximizing potential” as a few of the reasons they believe in corporate culture.

I’m a firm believer that, while numbers and hard statistics matter, a lot of leaders who are on board with the whole culture and engagement movement make their decisions about these topics based on their gut. They’ve heard of success stories, have worked for great companies in the past, or are just passionate about creating the kind of environment where their employees want to come to work every day so they make decisions focused on being that type of company.  Then, once they've started the  movement they see the business benefits (like lower turnover, higher engagement, etc) and are motivated to do even more to support their culture.

If you're trying to make the case to your leadership team about why they should care about building a strong corporate culture, head over to the post and check out what these leaders have to say.

Image Credit: Andrew Dunn, Wiki Commons


Marisa Keegan is a leadership coach, trainer, and HR consultant for quickly growing organizations who are passionate about strengthening their employees, their brand, and their culture. She has helped lead the HR, culture, and engagement initiatives at two nationally recognized great places to work; Rackspace as Culture Maven and Modea as Talent Manger. She is an author at Fistful of Talent and Culture Fanatics. Marisa has her Masters in Industrial Organizational Psychology and currently lives with her husband and twin boys in Richmond, Virginia. 


About the Author

Marisa Keegan


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