Tony and Jenn to Speak at Southwest Airlines

Share this post


Do your company communications accurately reflect your leadership, employees, brand and company culture? For a chance to learn best practices from the top companies at a unique conference, check out Communicating your Company's Story — Inside and Out: Engage Customers, Inspire Employees and Captivate the Media, a conference put on by Ragan Communications and hosted by Southwest Airlines from October 3-5.

Located at the Southwest Headquarters in Dallas, Texas, the conference will focus on engaging customers, inspiring employees and captivating the media by building online communities, fostering collaboration and creating content that inspires and informs. Delivering Happiness author and Zappos CEO Tony Hsieh and Chief Happiness Officer Jenn Lim are amongst the featured keynote speakers, which also include Southwest Airlines CEO Gary Kelly and Astronaut Doug Wheelock and NASA Social Media Manager Stephanie Schierholz.

Attendees will hear:

  • Why Southwest Airlines believes their Chief Executive should be their Chief Communicator
  • How Groupon translates their corporate culture into a creative yet professional experience for every customer
  • How SAS uses tried and true ideas to engage leadership in steering their organization toward transparency and adoption of new ways to work
  • How Cisco executives engage employees and external audiences by using social media to communicate compelling company stories

Some of the immediate take-aways from this event include how to:

  • Turn your employees and customers into your best brand ambassadors
  • Build loyalty, start conversations and increase satisfaction among your employees-on a shoestring budget
  • Nurture transparency and trust to help your company's image and improve your bottom line
  • Create a sustainable workplace that goes beyond just being green
  • Deal with personal brand "nightmare" scenarios that can erode your organization's reputation

You'll have great opportunities to meet all kinds of interesting people at this conference, and how's this for a bonus? Conference attendees also get a free ticket to the Texas State Fair; I can't think of a better way to end a full day of speakers and panels than a ride on the Tilt-a-Whirl and a fried Snickers! Follow conference Tweets with the hashtag #raganSWA.

Can't make it to Texas? There's a webcast available as well.

About the Author



Subscribe to our blog