by Corey Michael Blake and David Cohen, co-founders of Round Table Companies
You can feel it on our website. You can read it in the tone of our communication. And you can hear it in the voices of our clients when they talk about their RTC adventure.
At RTC, we sell joy.
Now obviously, joy is not a product. Nor is it a service. In “reality,” we surround people with teams of artists to create books and sell books. One step deeper: we create thought leaders and introduce them to the world through intimate storytelling. Deeper still: at the heart of our entire program is personal transformation. And it’s required of our staff and of our clients.
Quite frankly, we can’t help but wonder why every company isn’t working this way. Because in one way or another, we’re all selling emotion.
Regardless of industry, people trade money for your product or service because, in their eyes, it betters their life. We buy gluten-free cereal at the store because it makes us feel healthier. We buy a cappuccino because it tastes delicious and we love the feeling of community at a local coffee shop. We stay at a nice B&B for the warmth we feel from the staff.
In each of these cases, we are trading hard-earned money for experiences. The experience of feeling healthy, of participating in community, of being treated with kindness and warmth.
So, who creates experiences? Human beings do. Living, breathing people with dreams and desires, screaming kids at home, aging parents to support, and life transitions to contend with. They’re the ones who create experiences, and guess what? That’s all of us.
So if you’re delivering experiences in one form or another, then you’re in the joy business as well. In which case you would be wise to consider how you are treating the human beings that power your organization.
For any business looking to sell joy in this new economy, we recommend you ask yourself the following questions:
We have always lived by the philosophy that if you take care of your team, they will take care of your customers. Make the decision to deliver joy to yourself and your people. In turn, they will sell the experience of joy to your customers, who will shout it from the rooftops.
Corey Michael Blake and David Cohen are the cofounders of Round Table Companies, a storytelling company that writes and publishes books that change the world. In 2011 and 2012, they worked with Tony Hsieh and Jenn Lim to produce and publish the Delivering Happiness comic book.