Businesses of every size are entering a new time and a new market. Consequently, a unique leadership style must emerge to guide employees, clients, and brands into uncharted territory. It’s well known many companies could operate the majority of their staff remotely for several years. Yet, most companies were reluctant to transition their businesses to flexible work style platforms. The new normal of social distancing has forced businesses into operating entirely remote. As a result, business leaders and their managers must adjust their previous styles to make this unexpected transition successful. Here are four ways to transition your leadership style amid the universal pandemic.
Leaders are known to be numbers-driven, but lately, numbers do not matter. The safety of employees and clients do. The more compassion demonstrated, the easier the transition to the new normal of work will be accepted by everyone impacted. Remind employees you are human and care about the sudden changes to their workloads, schedules, and checks. This communication can be done by sharing with employees the known struggles and the efforts to return to a modified version of business as usual, keeping in mind life may never be the same to some companies, employees, or cities after this has passed.
Many leaders get away with being the face of their teams, units, and companies. This style is beneficial to the clients who need reassurance and celebrity-like status to stay engaged with the brand. The new market calls for a leader who can lead the people supporting the company ahead of the client. Understanding that there is no company without the employees by switching leadership style from transactional to transformational and inspirational. The leader must find a way to engage employees, guide them through this challenging transition, and inspire others regarding their efforts.
Find new ways to offer or expand the business. Encourage employees to submit ideas on ways to service clients remotely, expand current services, or customize old products for new demands. Employees often have visions for services and products that managers cannot see. Allow them the opportunity to save their companies with ideas and suggestions. Leaders may be surprised at what comes out of creative challenges, and it could lead to a more lucrative time for the business.
Success messages shared both internally and externally are strong indicators of the company, focusing on surviving the circumstances. Focus on making internal moves that are beneficial to employees and sharing the plans and news with clients. Let people know what you are doing to keep employees and maintain business. Let clients understand how they can help, whether by switching to other products or discounts available during this time. Demonstrating success on any scale reminds the employees of the work they are doing matters and allows visibility to current and future clients.
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