"How will you reinvent your culture and your company?"
— Ron Mandel, DH Coachsultant
If you want to be a different kind of company, if you really want to take your company culture to another level, and especially if you're in a traditional field, the best way to stand out is in the way you live your purpose and values.
Most companies are clear about the "what" [their mission], but they haven't defined a strong "why," [their purpose] or haven't gotten into the specifics on the "how" [their values and behaviors] — this is what aligns and energizes staff. The key to defining "why" begins with the leaders first discovering their own personal why and then defining or aligning it to the organization's why.
Though profits are critical to sustaining an organization, a meaningful purpose is what motivates a person to want to come to work every day.
To build a successful values and behaviors rollout, first allow functional areas to define the behaviors that make most sense for that group. This type of organizational rollout makes coaching team members much easier because their managers are supporting them to successfully meet and exceed the very behaviors that they already value.
Defining a strong "why" and a specific "how" can be the difference between employees that just do their job and a company that cares. As a customer or client, you hope that staff can meet your service expectations. When you have staff that truly care, more often than not, your staff will exceed those expectations and leave a lasting impression on your customers. When your teams can come to work knowing there is a higher purpose to their work, you can collectively see that it's not about being the best in the world, it's about being the best for the world.
Creating a higher purpose for your company culture is key to happy, sustainable busiensses. Read our Hello Doc on the Science of Happiness and our largest case study, Zappos!