Why People Show Up To Places They Believe In

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People aren't just hoping for workplaces with values-based, purpose-driven cultures—they expect it. But where do you begin, and how do you sustain it?

Starting Point

  • Define strong values that your team/talent/employees truly live by
  • Utilize metrics and scientific insights to maximize individual potential + team productivity
  • Develop a higher purpose that your employees + customers, + the world are inspired by

Once these things are in place, and your entire company is aligned to them [that means everyone, not just your HR director or enthusiastic employees], then the proof is in the positive-ROI pudding. Studies done by HBR and The Economist all draw the same conclusion we've found--there's an economic value to happiness. No matter your company's size or industry, happier people in the workplace amount to increased retention, sales, productivity, creativity, and--ultimately--profits. With commitment, there's really no excuse why that couldn't apply to your company as well.


By using tools, surveys, and measurements, companies can start showing the correlation between happiness and productivity, engagement, and profitability.

At that point, the biggest naysayer can't say nay anymore.


This All Makes Sense--But What's Next? 


Take a step back and prioritize what's most important to you and your company.

We have an exercise called "Happiness Heartbeat" that makes it simple--plot the highs and lows of your company's life. Then ask yourself: What values were there or not there? What people were present or not present? Our belief is that sustainable happiness and successful companies don't just come from the highs--they come from the lows as well.


Once you've honestly looked at that, aligned your purpose and values across the company, and created a measurable plan that you're living, then...wash/rinse/repeat. Companies committed to this new standard are showing the world that this isn't an age, title, or role thing. It's a life thing. So ask yourself, how committed are you to creating a culture people believe in?

Download our FREE Culture Hello Doc to discover why happiness is seriously good for business.


About the Author

Jenn Lim

Jenn Lim is a global workplace expert, bestselling author, speaker, executive coach and the CEO and Cofounder of Delivering Happiness [DH], a company that grows purpose-driven organizations with more profitable and sustainable approaches to business. Jenn launched two bestselling books—Delivering Happiness in 2010 and authored Beyond Happiness: How Authentic Leaders Prioritize Purpose and People for Growth and Impact in 2021. Together they’ve sold over a million copies and have been translated into 30 languages, impacting people and workplaces worldwide.

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