People aren't just hoping for workplaces with values-based, purpose-driven cultures—they expect it. But where do you begin, and how do you sustain it?
Once these things are in place, and your entire company is aligned to them [that means everyone, not just your HR director or enthusiastic employees], then the proof is in the positive-ROI pudding. Studies done by HBR and The Economist all draw the same conclusion we've found--there's an economic value to happiness. No matter your company's size or industry, happier people in the workplace amount to increased retention, sales, productivity, creativity, and--ultimately--profits. With commitment, there's really no excuse why that couldn't apply to your company as well.
By using tools, surveys, and measurements, companies can start showing the correlation between happiness and productivity, engagement, and profitability.
At that point, the biggest naysayer can't say nay anymore.
Take a step back and prioritize what's most important to you and your company.
We have an exercise called "Happiness Heartbeat" that makes it simple--plot the highs and lows of your company's life. Then ask yourself: What values were there or not there? What people were present or not present? Our belief is that sustainable happiness and successful companies don't just come from the highs--they come from the lows as well.
Once you've honestly looked at that, aligned your purpose and values across the company, and created a measurable plan that you're living, then...wash/rinse/repeat. Companies committed to this new standard are showing the world that this isn't an age, title, or role thing. It's a life thing. So ask yourself, how committed are you to creating a culture people believe in?