(Photograph from an article by Rusty Simmons, SF Gate)
"It became very obvious that ‘Strength in Numbers’ was way more than a marketing slogan for us. It was more of a cultural philosophy, defining who we are on the court and off the court."- Kenny Lauer, Golden State Warriors Vice President, Marketing and Digital
The Golden State Warriors demonstrate why their slogan 'Strength in Numbers' establishes more than a marketing lexicon. It defines their culture philosophy.
Together, the team agrees upon off-court practices like frequent team lunches, carpooling, and even 'players-only' group texting for open, honest dialogue. People find these practices in closely-knit high school teams, not a professional basketball team.
Even in defeat, the Warriors' culture shined by players owning up to their mistakes and not playing the blame game [e.g., Draymond Green took the blame for losing the championship because of getting suspended for a game]. The success of 'Strength in Numbers' has shown the world that deliberate defining and practice of culture also belongs in the sporting world.